For those of you who have read my previous blogs you know that the main reason for me writing this was to promote on online jewelry shop. As things are never easy for me I was quite surprised when I turned on my computer, logged into WordPress and discovered that my posts had 3 views! Now I know 3 is a very small number, but when you consider the millions of internet users every day, the amount of articles, blogs, and all of the shopping and bill paying people do during the day on their laptops, tablets or trusty cell phones….well 3 seems like a very large number to me. Okay, maybe not a large number, but hey, I got 3 views! And on top of those 3 views, one converted to a website click for my shop!
When I sat down to right this morning I was feeling a little depressed. I stayed up half the night trying to learn about tracking codes, conversion rates, bounce rates, targeted audiences and all the other million and one things you have to know if you want to succeed at having any kind of online business. Wow, who knew? Not me. I actually have my shop in vacation mode right now so that I could concentrate on learning the computer side of the business, and after the night I had last night I was seriously thinking about throwing in the towel. There is just sooo much competition in the handmade jewelry department. I have to find a way to stand out from the rest. Think, think, think. I’m drawing a blank. I am feeling a little more optimistic though. That is definitely a plus. I did get something accomplished yesterday as well. I had a shop logo drawn up. It’s really nice, but I think the “CindyFayCreations” lettering is a little too hard core for lack of a better word. I’m supposed to be creating my “brand” and the next logo I use I plan on keeping. My sons friend drew it for me for free, and he seemed so pleased with himself I just didn’t have the heart to say “Could you tone the lettering down here, and make this side smaller, change the coloring on this part and so on.” Still a work in progress but I’m making headway, Yay!
I have a lot to get done today. I still have a few things I want to study up on, and it would be really nice to actually work on a piece of jewelry today. Most of yesterday was a bust because I had to take my dad to the hospital. He was admitted due to complications from COPD and a touch of pnuemonia. He did not want to be admitted but I convinced him that I wouldn’t be able to take care of him, my daughter who just recovered from the flu, and myself. If I don’t catch up on a little sleep I’m going to be the next one that’s sick. Knock on wood. Somehow I’ve stayed fairly healthy this season.
I need to completely redo almost every single Etsy listing I have. New photos, new descriptions, new tags, everything. That is going to be a very tedious job. It absolutely has to be done though. I look at other peoples listings and compare them to mine and I feel so very embarrassed to have my name on those pages. And the photographs! My ten year old could take a better picture without even trying. It’s a learning process. I just wish that I had done some research before I opened my shop. Live and learn right? It’s very exhausting but I am enjoying learning new things. I just wish it didn’t take me 5 tries at reading an article or directions on how to do something (like creating pixels or Google tags for AdWords) to really understand wat I am reading. I’ll get it eventually, I have complete faith in myself. Did I really just say that I have complete faith in myself? Yeah, that’s a little white lie I keep telling myself to get through it all, lol.
I am beginning to wonder if the old “You can’t teach an old dog new tricks” is true because I feel like an old dog and I’m struggling to learn these new tricks! But, I guess if I keep researching, reading help articles, and putting my newly acquired skills to the test, I just might make all of this work. Stay tuned to follow my failures (there are bound to be many), and witness my wins (hopefully not too many). If nothing else maybe what I’m doing here will inspire someone else out there that just needs a little push will begin to pursue their dream!
Happy reading, blogging and the pursuit of happiness!